Supporting Mission-Driven Organizations With A Unique Approach
To Branding And Strategic Integrated Marketing Communication.

Because we focus exclusively on mission-driven organizations, we have a deep understanding of how they can move effectively in the marketplace of ideas, service, business and communication.

Our Mission is working with these organizations at the intersection of best-practice communications strategy, community building and organizational change.

Truth-Based Branding
Over the years, we’ve developed a disciplined, proprietary process for helping organizations define a brand identity that is organic, sustainable and strategic. We call this process Truth-Based Branding (TBB) and it is the cornerstone of all our work. Its goal is inherently practical—building infrastructure and understanding that supports healthy forward movement. The TBB process itself is designed as a clarifying exploration. Leaders, staff and key stakeholders tell us that it is often transforming.

The authenticity of the Brand Identity that emerges from TBB fuels effective communication—internally and externally. Its deep roots in Vision, Values and Organizational Culture support nimble, strategic decision-making that is true to the organization’s Essential Purpose.

We Offer Truth-Based Branding As A Stand-Alone Engagement.
It Is Also An Integral Part Of Our Transformation Marketing Process.
Before we make any proposal about scope of work or cost of engagement, we request a phone conference with the organization’s leader or key decision-makers. This enables us to make a thoughtful recommendation that is likely to be beneficial to everyone involved. It also allows us to recommend other, gifted advisors if we believe their counsel is more appropriate than ours.

To have a conversation about working together,
please contact Meghan O’Connell
Phone: 301-330-2869

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