Center For Weight Loss Surgery
The Center for Weight Loss Surgery newly established within Sibley Hospital, required the full range of Thought & Possibility services. Work began with brand definition and 360-degree strategic planning. Implementation included a comprehensive identity package, an advertising campaign promoting informational event and a new website, optimized by Jeff Wilson.
All initial strategic and intake goals were met on schedule
- Organic search results included the site at number 1, 2, 3 Google rank for key search terms within 4 months
- All goals for insurance-covered gastric bypass and Lap Band patients were met
- Annual attendance goals for informational sessions were exceeded.
The center offers life-saving bariatric surgery including gastric bypass and Lap Band procedures.
A WEBSITE THAT REMINDS US—IT’S ALL ABOUT PEOPLE
The Weight Loss Center Team is just that—a team. From informational session, through intake, through surgery and long-term follow-up, patients work with the same professionals. The service ethic of the center is all about help and information and making sure everything runs smoothly (even dealing with insurance companies). Celebrating that fact in an animated header featuring the team members working together and with patients reinforced the messages and the faces.
Patients as heroes—people who succeed. The site features not only compelling before and after photos, but also celebrates the real-life success stories of people for whom dramatic weight loss, maintained long-term was a doorway to a richer, fuller life and dreams fulfilled.
